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Wasna Ben Gassem is Trend Micro鈥檚 regional marketing and communications director for the Mediterranean, Middle East and Africa. She leads marketing efforts for the multinational cyber security software company in 92 countries.
Ben Gassem is responsible for nurturing and enhancing the company鈥檚 brand as well as championing its mission to create a safer digital world for global information exchange. Her dynamic role involves overseeing a talented marketing team to execute campaigns that foster growth and engagement.
From collaborating with C-level executives to crafting communication plans, she synergizes cross-functional teams to raise brand awareness, aligning with strategic business objectives.
Before her role at Trend Micro, Ben Gassem held a prominent position with IT powerhouse Accenture, serving as country marketing and communications director, inclusion and diversity marketing lead, and Middle East V&A marketing lead from 2018 onward.
Her responsibilities included building marketing and communication strategies that aligned with the company鈥檚 goals. She also defined key go-to-market metrics, established goals and benchmarks, and monitored progress.
Before Accenture, Ben Gassem was country marketing and communications manager at Hewlett Packard Enterprise from 2013 to 2018. She devised marketing and communication strategies in alignment with the company鈥檚 vision.
Her earlier professional journey also involved a stint as a technology services marketing manager at Hewlett Packard from 2012 to 2013. She worked as a senior digital designer with J. Walter Thompson from 2010 to 2012, and as a network engineer team lead at the King Abdullah Project for Education Development, or Tatweer, from 2009 to 2010. She was an online marketing manager with Cisco from 2007 to 2009.
Ben Gassem earned a master鈥檚 degree in business administration in leadership and entrepreneurship from Prince Mohammed bin Salman College of Business and Entrepreneurship in 2020. She received bachelor鈥檚 degree in information technology from King Saud University in 2009. She was awarded the Think Big Award in 2014 and Women鈥檚 Excellence Award in 2016.